Link Activity Tracking

The CMF provides you with features to track opened links of newsletters as customer activities. So you can track activities directly in customer object within Pimcore and use this information for further processing (like assigning customer segments, etc.) and personalization.

Functionality in a Nutshell

• Central definition object for creating links in newsletters.
• Created links link to a landing page and consider additional parameters for tracking
  • Campaign tracking in google analytics
    • with UTM parameter
  • Activity tracking for each customer in CMF
    • via cmfc parameter
    • by default filled with merge tag (e.g. cmfc=*|ID_ENCODED|*), customer id needs to be replaced while newsletter sending (e.g. by mailchimp).

Detailed Configuration Workflow

1. Create LinkActivityDefinition object and fill out data (at least Type and Landing page link)

2. Link LinkActivityDefinition object in link in newsletter (just via d&d) - Pimcore generates corresponding link to landing page with all parameters.

Link will look like something like that: https://demo.pimcore.fun/en?utm_source=newsletter&utm_medium=button&utm_campaign=summer&cmfa=5ccc38eacb2be&cmfc=*|ID_ENCODED|*

3. Send newsletter via newsletter provider, e.g. mailchimp

There the merge tag (*|ID_ENCODED|*) needs to be replaced with the correct customer id

4. As soon as a customer clicks the link in the newsletter and opens the landing page, a corresponding activity will be tracked for customer:
   • Type = Type in LinkActivityDefinition object
   • All additional attributes in LinkActivityDefinition object will be added as attributes in the activity

Additional Configuration

In CMF symfony configuration tree, there are two options for the link activity tracker:

    activity_url_tracker:
          enabled: true
          # used for automatic link generation of LinkActivityDefinition data objects
          linkCmfcPlaceholder: '*|ID_ENCODED|*'

• enabled: Enable or disable the link tracking in general.
• linkCmfcPlaceholder: Define placeholder for customer id that needs to be replaced when sending newsletter. Default value is for mailchimp.

Usage in combination with built-in Newsletter sending

Link activity tracking can also be used with internal Pimcore newsletters. Configuration workflow stays the same, the only thing that needs to be adapted it the linkCmfcPlaceholder in configuration tree:

    activity_url_tracker:
        enabled: true
        # used for automatic link generation of LinkActivityDefinition data objects
        linkCmfcPlaceholder: '%Text(ID_ENCODED);'