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Version: 2026.2

How to Personalize Content

This chapter walks through personalizing content step by step.

Pimcore's behavioral targeting engine is flexible, so there are multiple ways to reach a given result. The workflow below is one of many, chosen to give a straightforward path through the feature.

The typical workflow for personalizing content has four steps:

  1. Define Target Groups
  2. Set Up Visitor Profiling
  3. Create Personalized Content
  4. Deliver Personalized Content

For a live demo with a predefined rule set, see the Pimcore demo.